How to increase the visibility of the journal for readers

How do people find research published in a particular journal? How can you make sure that scientists and researchers find the right papers in a short period of time? Let's look at the most common ways to increase the visibility of your journal for readers. 

     1. Search engine optimisation (SEO) is a set of techniques that can be used to ensure that search engines, such as Google, read and understand the content of a journal. And therefore, could give it away as highly ranked search results for relevant queries.

Search engines also look for signs that the information presented by the journal is noteworthy and trustworthy. Many ways are used to assess this, including the number of links from other credible sites to your article or journal. Therefore, spreading the word about a journal is more important than it first appears. 

  2. Blogging. If you start a blog for your journal, it will give you the opportunity to:

• reach a wider audience, engage the community, and have a greater impact;
• engage members of the editorial board. Invite them to write guest posts and become "ambassadors" for the journal;
• test ideas and keep your audience in the loop. Use the blog to discuss the latest news in your field and test new thoughts and ideas, get feedback;
• create a sense of community. Share your blog posts, encourage discussion to create a vibrant and connected community around the journa

  3. Social Media. The secret to using social media is to identify your audience before you start trying to connect with them. Before you launch a new social media channel, look at what assets you already have. Does the publication have well-known authors and editors in the field? Do they have a significant online presence? Do they publish research and other professional content? Then it may be just as effective to utilise personal social media channels to promote the publication, highlighting them with a journal-specific hashtag, rather than trying to build a new audience from scratch. Use your time effectively and focus on the one or two social media channels where you are most likely to find your readers.

Promoting the journal and getting it recognised is an essential part of development. We are always happy to share our experience in this area, and our experts can help you develop a strategy for your specific publication.